Emporio Armani

Everyone knows that First dates comes with nerves. A small boost of comfort can shift the whole night–Scent delivers that edge. Smelling good boosts your confidence and lingers in someone else’s memory. Fragrance is a subtle extension of you–often the first thing noticed, and the last forgotten. So have an unforgettable night with emporio Armani

created a top tens tips list for people to use on a first date. We teased the campaign by running social media polls on instagram and facebook, asking users how important smelling good really is on a first date.

It was launched by partnering with top date-night restaraunts around new york city to slip emporio armani’s date night tips onto custom cocktail napkins. Guests who collect every tip over the course of their evening can scan the final one to unlock a complimentary Emporio Armani fragrance voucher.

And finally we partnered up with apps like open Table to send out these date-nigh tips with every table confirmation and table-ready alert. That way, you can always have an unforgettable night with Emporio Armani